Das Auto Magazine is the owner loyalty publication for Volkswagen Group of America. At the time of my involvement circulation was approximately 675,000 and was published twice a year. My responsibilities included creative direction, art direction, photo direction and even some design. This meant I was heavily involved in all stages of the publication from content development to c-level client presentations and press checks. I hired photographers and illustrators, directed photo shoots, and oversaw an editorial design team.
Click links below to view the full magazine.
Das Auto Magazine Spring/Summer 2010
Das Auto Magazine Fall/Winter 2010
View Additional Das Autos Here