As lead creative on Native Eyewear, I oversaw and lead all creative executions associated with the brand from 2014 to 2016. This includes creative strategy, photo direction and planning, social media, digital promotions, grassroots activations and retail support. Working with a very talented team of creatives, designers, event masterminds and account professionals, I ensured creative execution was held to brand standards, a high quality of design aesthetic and follows creative strategy cross-platform.

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